Course Overview
This 3-hour course is tailored for professionals in commercial and sales roles who want to leverage data-driven strategies to enhance decision-making, identify competitive advantages, and boost profitability. The course combines practical BI tools and commercial strategies, inspired by 18+ years of experience in business development within competitive industries.
Learning Outcomes:
Participants will:
- Gain a practical understanding of using BI tools to drive commercial success.
- Develop strategies to position their business competitively in the market.
- Learn to make data-driven decisions that maximize profitability.
Structure and Schedule
1. Leveraging Business Intelligence for Commercial Success
- Duration: 1 hour
- Objective: Introduce participants to BI tools and their application in identifying market trends and sales opportunities.
- Topics:
- Introduction to Business Intelligence in commercial contexts.
- Understanding key metrics for sales and profitability (KPIs).
- Using BI to forecast market trends and demand.
2. Identifying and Exploiting Competitive Advantages
- Duration: 1 hour
- Objective: Teach participants how to identify and leverage their organization’s strengths for market differentiation.
- Topics:
- Assessing your competitive landscape.
- Strategies for identifying unique selling points (USPs).
- Aligning BI insights with competitive strategies.
3. Driving Profitability Through Strategic Decision-Making
- Duration: 1 hour
- Objective: Equip participants with the tools to translate BI insights into profitable decisions.
- Topics:
- Prioritizing high-value opportunities with BI.
- Enhancing customer lifetime value (CLV) through data segmentation.
- Tactical adjustments for maximizing ROI.
Facilitators
Alejandro D'Ambrosio
With 18+ years’ of experience in the automotive industry, specializing in business development. Passionate about strategy and identifying competitive advantages to boost profitability.
Martin Maldjian
Consultant with 14+ years’ experience in business optimization, technology and process improvement across management, IT, and supply chain efficiency.